• Home
• Featured
• Popular
• Dailies
• News
• Coming Soon
• Contests
• Genre
• Phase

Monsters vs. Aliens 3D trailer to debut during Superbowl

Posted by Mike on Wednesday, January 07, 2009

What a novel (and expensive) concept.

In a press release sent to MovieSet yesterday, we have been told DreamWorks Animation SKG, Inc., PepsiCo’s SoBe Lifewater, Intel Corporation and NBC have climbed into bed together to bring millions of potential film fans a unique opportunity. Over 125 million pairs of FREE Intel 3D glasses are to be distributed at various retail outlets across the U.S. for the purpose of viewing the 3D trailer.

Here’s the text of the release:

Glendale, CA – January 5, 2009 – DreamWorks Animation SKG, Inc. (NYSE: DWA) and PepsiCo’s SoBe Lifewater today announced that they have joined together with Intel Corporation and NBC to create a first-of-its kind, nationwide ‘Monstrous’ 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation’s premier 3D movie trailer for its upcoming feature film, “Monsters vs. Aliens,” which comes to theaters in the U.S. on March 27th.

In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards, who made noise during last year’s Super Bowl broadcast with one of the most talked about spots. DreamWorks Animation’s history-making 3D movie trailer was animated using Intel’s latest, high-performance processing technologies and will be broadcasted along with the SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for a special 3D episode of NBC’s hit comedy “Chuck,” airing Monday, February 2, 2009 (8-9pm ET.)

Intel has produced over 125 million pairs of 3D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be FREE to consumers. Should a display’s supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.

NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via a series of tune-in spots airing beginning on January 19th. Displays and tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday, with additional messaging, “Don’t Chuck Your Glasses,” prompting viewers to re-use them during the special 3D episode of “Chuck,” which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.

The 60-second SoBe Lifewater spot, directed by Super Bowl commercial veteran and brand architect Peter Arnell, will mark arguably the first ever Super Bowl ad cross over event - with the SoBe Lizards sharing the screen with characters from the upcoming DreamWorks Animation film that will be showcased in the pod’s preceding spot. The SoBe Lizards and stars from DreamWorks’ “Monsters vs. Aliens” will dance alongside current NFL stars in what promises to be among the most highly-anticipated commercials on Super Sunday. The spot features a modern interpretation of the famed ballet Swan Lake, and the rhythmic effects when the players and creatures are infused with the refreshing and re-invigorating impact of SoBe Lifewater.

Stay tuned to MovieSet’s sitelet for Monsters vs. Aliens for a synopsis of the film.

Tags: 3D, dreamworks, Monsters vs. Aliens, Pepsi, Superbowl

• Permalink

MovieSet is a next generation platform that brings behind-the-scenes filmmaking online, giving fans authentic access through its proprietary toolkit for Producers. Here you will find news and information about the company, our people and the platform.

Sign up today

© 2007-2009 MovieSet, Inc. All rights reserved.