Paranormal Activity’s bubble-up buzz brings Blair Witch comparisons

LA Times reports: ‘Paranormal Activity’: Do midnight sell-outs suggest it’s the next ‘Blair Witch’?

After taking the movie to a dozen college towns for a series of midnight-only screenings last week, Paramount Pictures is cautiously expanding the film’s release, adding another 21 cities.

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It’s far too early to tell if “Paranormal Activity” can approach the success of the almost as inexpensive “Blair Witch Project,” which grossed more than $140 million in 1999. But the early indications for “Paranormal Activity” — lots of Tweets, Yahoo searches and online demands to bring the film to cities around the country — are encouraging. What’s more, the movie is selling out with hardly any paid advertising.

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Author: Dave

Poet, podcaster, public-policy pundit and chronic documentarian from his earliest days, world-rambling Dave spends his time writing, painting and listening to old vinyl albums on the back porch whilst gazing at North Vancouver’s mountains and trees.

Published in magazines and journals on topics from Hemp Culture in Japan to Telco de-regulation, Dave is most proud of his handmade literary chapbooks, static montage art, and audio hi-jinks.

After award-winning stints at Raincity Studios and Happyfrog.ca, Dave joined MovieSet.com to connect film fans and filmmakers by using social media campaigns to deliver unique, behind the scenes coverage of movies in production.

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