After the immense success of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan Sacha Baron Cohen fans have been eagerly awaiting the arrival of his next feature, Bruno, following the antics of another of Cohen’s characters from his successful television offering The Ali G Show. According to Variety fans are going to have to wait a little bit longer as the release date for the film got pushed from May until July:
Sacha Baron Cohen’s “Bruno” is going to be fashionably late.
The Universal film will now open July 10 instead of May 15.
July slot became unexpectedly available last week when Sony announced it was pushing back the release of Roland Emmerich’s actioner “2012″ to Nov. 13.
“Bruno” won’t have the runway to itself in its new date. Cohen’s pic will go up against 20th Century Fox comedy “I Love You, Beth Cooper,” directed by Chris Columbus.
On the flip side, the May box office is jampacked with tentpoles, while July is somewhat quieter. Wherever it plays, however, “Bruno” will look to serve as counterprogramming. [source]
For those not familiar with the character Bruno is a flamboyant Austrian fashionista. In the film he deviates from his usual beat of the European fashion show circuit and comes to America to poke fun at the industry here.
Topping the shock value of scenes from the Borat film is going to be tough. One nude chase scene in particular still haunts me. Cohen will no doubt do his utmost to make us squirm in our seats once again.
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One Comment
There is always something interesting when there is a media force which makes us laugh at ourselves. I like to think of Ali G as a mockery of the music business, Borat as mocking the way news and reality TV is delivered to us and now Bruno as a mocking of those take personal branding and fashion seriously. This is all the more interesting noting that Obama said in his inauguration speech “set aside childish things”. It can be argued that the reason that Cohen makes us squirm is that the things we take for granted as serious, maybe the very things that are “childish”.
Of course, there is always the “shock and awe” principle that Naomi Klein addressed, but with the Bush administration gone, I just wonder how the incoming Obama administration will change our collective global psyche about “shock value”. Personally, for me the most intelligent form of shock value was the stark stage of Lenny Bruce – and Lenny Bruce can never be described as being “childish” – so I just wonder where entertainment sits in line with Obama’s line about being on the “right side of history”. Of course there is absolutely nothing wrong with taking a chill pill and just enjoying good old fashioned farce because laughter is always good medicine :-)
M.
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