MovieSet is committed to helping movies in production find an audience by sharing compelling content to build awareness from Green Light to Red Carpet.
With this in mind, MovieSet’s Director of Fan Communities (and noted pundit and presenter), Dave Olson wrote a concise and relevant guide book about how to market your film using the social web – and you can download it for free.
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Download “Social Promotion for Movies – A Practical Guide” (.pdf)
by Dave Olson for MovieSet.com
Presentation Slides, Table of Contents and Author info after the jump …
View the Social Promotion for Movies presentation slides
Overview: “Social Promotion for Movies – A Practical Guide” covers most everything film producers and publicists need to know to begin identifying, outreaching and engaging fans. The white-paper-like booklet explains topics like Search Engine Optimization, Campaign Planning, Promotional Tactics and tips for preparing videos, stills, blogs, and news for maximum impact. Along with professional tips for building keyword lists and monitoring conversations, you’ll find a list of tools, resources, performance indicators and action plans for getting cast and crew onboard. The report includes specifics steps for making the most of MovieSet’s Production Tools (free) and points you to additional marketing resources if desired.
Table of Contents
- Intro to Participatory Marketing (keys, benefits, results)
- Preparing Content (strategy for video, stills, blogs, news, links)
- Search Optimizing (how search engines work & how to rank well)
- Promotional Tactics (outreach, comment, converse, create, contests,
- Campaign Planning (activities, objectives, assembling, approvals, measuring
- More Help (sign-up for MovieSet’s tools or services)
- Glossary/Toolbox/Credits
Dave Olson, author of Social Promotion for Movies - photo by KK
Author notes: This report was produced for MovieSet.com by Dave Olson, Director of Fan Communities. After award-winning stints at Zhonka.net, RaincityStudios.com and Happyfrog.ca, Dave joined MovieSet.com to connect movie fans and filmmakers by using social media campaigns to deliver unique, behind the scenes coverage of films in production. In one year, he helped increase traffic exponentially, spark participation, and educate producers on new media marketing tactics.
Dave frequently speaks at events including SXSW, Northern Voice, Island Tech and is widely quoted in social and traditional media outlets. Published in magazines and journals on topics from Hemp Culture in Japan to Telco de-regulation, Dave is most proud of his handmade literary chapbooks, static montage art, and audio podcasts.
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