MovieSet Dailies

I’ve been paying attention to MovieSet.com – an up and coming web company who provide behind the scenes access to film sets and then surface the best content out to passionate fans using creative social media outreach campaigns.

With their innovative platform, MovieSet helps filmmakers of all budgets build promotional buzz earlier in the cycle while saving precious marketing dollars traditionally spent on TV and newspapers. The movies using MovieSet ruly independent niche films like Mixed Martial Arts flick Death Warrior to larger Hollywood studio productions like mafia-story The Irishman.

The Irishman is filming in Detroit and stars Christopher Walken and Val Kilmer in a story about a mob war in Cleveland. The interviews coming from the set include technical crew people discussing the nuances of their craft – from exploding a car to re-creating hair-styles from the 70s.

Definitely intriguing for film students seeking an understanding of a working set as well as film fans who want to feel closer to the experience of the work that goes into a shot.

Though the company is based in movie-centric Vancouver, Canada, the MovieSet team covers events from other film centers like press junkets in Los Angeles to the granddaddy of film fests – Cannes. This year, a full contingent from MovieSet covered the Cannes fest including uploading video interviews and red carpet coverage daily.

The social media outreach team at MovieSet then shared the content with bloggers who weren’t able to attend and film fans who wanted to be the first to know about projects by stars like Brad Pitt and Jim Carrey – but also get the inside info the up and coming films like Bright Star, Dr. Parnansus and I Love you Phillip Morris.

Along with the Cannes outreach, MovieSet regularly launch sweepstakes to give away prizes like signed memorabilia collected from movie sets (i.e. MMA star Georges St-Pierre’s sweatshirt), signed photos of Robert Pattinson and Kristen Stewart from Twilight New Moon, or a weekend in Las Vegas to celebrate The Hangover.

MovieSet spreads the message of movies with a humorous vidcast called “Behind the Scenes – with Shaun and Eric” (subscribe in iTunes), a Facebook Trivia app, an active Twitter stream and a stoked out YouTube site. This article “Online and On the Set” published in the Vancouver Sun, outlines some of the campaign tactics and points out the resultant increase of traffic from successful promotions for the Trailer Park Boys Countdown to Liquor Day, Wrong Side of Town (with WWE’s Rob Van Dam), Icarus with Dolph Lundgren and many more.

Whether you are an indie filmmaker needing a promotional edge, a major studio looking to step into new media, or just a movie fan seeking the story about your fave films, take a look at MovieSet. You can even create a Lot Pass using Facebook Connect which provides enhanced access to features and participation and go ahead and embed one of the video clips to your blog. I hear they’ll be on set of more action films this summer so who knows what stars and stories will appear next!