You’ve noticed it in nearly every mainstream movie, the moment when our hero/heroine pulls out a cell phone and the name of the company is prominently displayed, or they’re sitting down watching TV and the company name of the TV manufacturer is front and center, or…you get the idea. Branding is everywhere in movies these days. So what would it look like if a movie poster showed you how many companies were represented in the film? I’m guessing that those kinds of posters look a lot like these babies.
Created by Antrepo Design Industry as “alternative movie posters about brand integration,” these one-sheets dispense with the movie logo and showing us who’s in the film and go for an ultra-minimalist look. What the designers of these posters wanted on display were the names of the companies that are seen or represented in the film and that’s precisely the message that is communicated when you look at them. I was kind of surprised to see that there were only 12 brands displayed in all three Matrix movies but there’s a whopping 51 listed in just The Bourne Ultimatum.
See what the posters for Ocean’s Eleven, The Dark Knight, Kill Bill Vol. 1 and Iron Man look like. Collect all 6!
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